SCIAF launches ‘Wee Box’ campaign for Lent
Howard Lake | 23 March 2007 | News
Scottish Catholic International Aid Fund (SCIAF) has launched a home collecting box campaign to run through Lent. The ‘Wee Box‘ campaign has been designed to boost the charity’s Lent campaign income by 50% and specifically to target lapsed donors “who grew up with the SCIAF annual Lent campaign at school and church” and convert them back into regular donors.
The campaign has been developed with BD-NTWK Scotland. The campaign includes a microsite, a Google adword campaign and a MySpace page. The microsite includes blogs from SCIAF staff, although technically they don’t appear in blog format e.g. with comments and trackbacks.
The campaign is being promoted with Lent packs sent to parishes and schools, a test mailing to 50 Scottish businesses, and a warm mailing to 35,000 SCIAF donors.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.