Comic Relief partners with Piczo social networking site
Howard Lake | 7 March 2007 | News
Comic Relief is using the Piczo social networking site to encourage more young people to get involved and donate on Red Nose day.
Comic Relief has created its own branded space on the site and is posting news, videos, photos and blogs about its fundraising activities. It is encouraging Piczo users, many of them teenagers, to think up fundraising ideas and promote the campaign via the site to their own network of friends.
Comic Relief is running a competition, asking Piczo users to send in their most creative ideas about how to promote Red Nose Day via email. The winner will get a chance to experience the campaign behind Comic Relief.
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Chris Seth, managing director of Piczo UK, told silicon.com: “This is the first time we’ve created a branded space [with a charity] and we’re working to engage our members in becoming ambassadors for the charity.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.