EDM Media release National Fundraising File
Howard Lake | 26 February 2007 | News
List management specialist EDM Media have released The National Fundraising File, a list of “highly-responsive individuals” profiled from charity donors who have given to more than one charity. All have completed a detailed questionnaire, and been identified as likely to respond to charity direct mail appeals.
EDM Media say that the file is “ideal for large-scale campaigns, major donor appeals or regional mailings where the file offers high volumes and good roll-out potential”.
EDM Media’s Operations Director, Lisa Neville said: “Based on the top performing profiles of charity multi-donors who have given to more than one charity, this National Fundraising File gives our clients the freedom to target specifically for their campaign needs – whether regular givers or cash donors.
“For the first time, smaller charities can access the kind of profiled selections that traditionally only the larger charities could use. Larger mailers can also benefit from the uplift of a profile based on multi-donors who have a proven propensity to respond to direct mail.”
From the file clients can select from major donors, legacy prospects, regular givers, cash donors or charity raffle players. They can overlay by type of cause supported: third world, medical, animal, children, religious and environmental causes. Further demographic selects are also available.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.