Great Fundraising Organizations, by Alan Clayton. Book cover.

Michael Gilbert offers on-demand online seminar on email newsletter marketing

Howard Lake | 22 February 2007 | News

US online technology expert Michael Gilbert has announced his first on-demand seminar which will focus on “our single most popular topic” from other seminars, Email Newsletter Marketing.

Gilbert has been offering a range of live online seminars for the past couple of years. The new on-demand seminar will be available from the first Tuesday of March.

The workshop covers:

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* developing a coherent, measurable, overall email strategy

* the common flaws with most programmes and how to fix them

* creating effective content for email newsletters.

These three sections are further divided into smaller parts so that participants can study at their own pace.

The course includes a thirty minute phone consultation with Gilbert. As he points out, “of course, that part is still live”.

The basic price is $219.95 per person, for all three sessions. There is a $15 fee for each additional student.

He is promoting the new course by offering those who sign up by 28 February a free copy of his “The Guide to Nonprofit Email”.

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