The Police worldwide tour to benefit WaterAid
Howard Lake | 12 February 2007 | News
Rock band The Police will contribute a portion of the proceeds from their worldwide tour to the international charity WaterAid to help it address the global water and sanitation crisis.
The Police said: “We are proud to support WaterAid in their mission to improve access to safe water, sanitation, and hygiene education in the world’s poorest countries. We hope the funds and awareness raised during the tour will help to shine a light on WaterAid’s efforts to bring help to millions of people in need.”
The Police reformed to play as the opening act at yesterday’s Grammy Awards, their first major public performance in more than 20 years.
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Founded in 1981, London-based WaterAid is supported by independent alliance members in the United States and Australia. It delivers water, sanitation and hygiene education through its offices in 17 African, Asian and Pacific nations.
WaterAid’s CEO Barbara Frost said: “Our collaboration with The Police will help us deliver water, sanitation, and hygiene education to people living in extreme poverty and help raise awareness about this urgent humanitarian crisis.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.