Blue Peter seeks UK Charity Partner

Howard Lake | 6 February 2007 | Newswire

BBC TV programme Blue Peter is looking for a UK charity partner for its next appeal.
Now in its 49th year, Blue Peter is the longest-running children’s television programme in the world. It is also a fully interactive brand, connecting with its audience on a range of different platforms with services that extend far beyond the TV broadcast. Blue Peter currently reaches an average audience of 1,100,000 for TV broadcasts, with about 1,000,000 unique users visiting the website each week.
At the heart of Blue Peter is a set of ideals that remain focused on empowering children to make a positive difference, and this is particularly evident in the Blue Peter Appeal. The deadline for written proposals for their next Appeal, which will run from November 2007 until October 2008, is Friday 9 March 2007.
Assistant Editor Jack Lundie is looking for a cause that will touch every corner of the UK: “We never appeal directly for money. We want our Appeal to be open to all. A well-off child isn’t necessarily better off when it comes to taking part in our Appeals – everyone can offer something. We provide a setting, a system for collecting and recycling a scrap commodity, or a framework for bring-and-buy sales. But all the hard work is done by viewers with ingenuity, ideas and energy. Having rich parents is no guarantee of any of those qualities. The primary objective is to ensure the maximum participation of our audience. We are hoping to stimulate children, whatever their circumstances, to be participating, discriminating, critical and active individuals.”
More information from bbc.co.uk/charityappeals or contact Sarah Courtice on 0208 225 8403. Blue Peter

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.