CharitySoftware's demos convert 83% to clients
Howard Lake | 22 January 2007 | News
CharitySoftware Limited says that during 2006 83% of organisations which received a demonstration of its database solution, Donor Strategy, chose to sign up with the company.
By the end of 2006, 62 charities and education organisations had signed up for Donor Strategy, bringing the company’s client list to over 150.
New clients in 2006 include the Royal Society; Children’s Heart Federation; Groundwork Hertfordshire; St John’s School, Leatherhead; Portsmouth Cathedral; University of Bedfordshire; Rockinghorse Appeal, and The Rainforest Foundation.
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Sales Manager, David Jones, who joined the team in February, achieved a 81% sales success rate. He said: “The software really does sell itself. It excels in functionality, our pricing is transparent and our after-care is outstanding. I have worked directly in the sector, so it’s very rewarding to offer a solution I know will make a positive, long-term impact on so many clients.”
Managing Director, Jonathan Air, said: “we have continued to listen to our clients, increased our expert team, hit our strategic targets and penetrated key areas of the sector.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.