Reindeer food raises £100,000 in seven weeks
Howard Lake | 6 January 2007 | News
Catalogue retailer Argos has raised £100,000 in three weeks for Help the Hospices through sales of packets of “reindeer food”.
The packets of oats and glitter have sold well nationwide. Help the Hospices Corporate Fundraiser, Anne Seymour, said: “The reindeer food initiative has been a real Christmas cracker raising £100,000 for the hospice movement in just seven weeks.”
The packets of ‘food’ were on sale in all Argos’ 625 UK stores, with the Chesterfield store in Derbyshire selling the most packets (1,947).
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Reindeer food is part of Argos’ two year relationship with Help the Hospices which is on target to raise £1 million to help care for people living with terminal illness and their families.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.