Bmycharity goes one better than simple Christmas e-card
Howard Lake | 12 December 2006 | News
Online giving service Bmycharity is once again sending its clients and contacts an e-card instead of a traditional printed corporate card and making a donation to charity. This year though it is asking recipients to choose which of three charities will get a their £2 per recipient donation.
This Christmas Bmycharity is supporting SPECAL, Victa and Friends of the Earth.
Their Christmas e-card offers: “if you’d like us to make a donation of £2 instead of sending you a card please email us with the name of the charity you’d like to support.” The company added that it will publish a running total of how much it has donated on its website.
Bmycharity also took the opportunity of sending the e-card to let recipients know that it was being joined by two new staff will be “launching our new-look sites” and some new services in the new year.
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- Guardian's Christmas 2006 appeal raises £320,000 (17 January 2007)
- Telegraph's Christmas appeal raises over £1 million (14 March 2007)
- Online charity Christmas card venture to donate 51% of cover price (8 July 2007)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.