Seven per cent of internet users donate online
Howard Lake | 21 November 2006 | News
Seven per cent of internet users in the UK have made a donation to charity online in the last year, according to research from Continental Research.
The figure of 1.8m is down from 2.3m the previous year, which the company says was an inflated figure because of the huge response to the Asian Tsunami appeals. James Myring of Continental Research said this shows how effective the internet can be in responding to emergency appeals, but also how figures can fluctuate because of one event.
The survey is conducted twice a year through face-to-face interviews with 1,000 people nationwide.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.