ActionAid Recycling launches latest Mobile Phone Amnesty
Howard Lake | 21 November 2006 | News
ActionAid Recycling has launched its latest campaign to persuade people to donate their unwanted mobile phones and personal digital assistants (PDAs) to raise funds for its founder charity ActionAid. Every participant will be entered into a prize draw for each handset they send for recycling.
Prizes on offer include a Fujitsu Siemens AMILO Pro laptop with Windows XP, A Solio charger, and an organic hamper.
The Mobile Phone Amnesty runs throughout December 2006 and January 2007 and aims in particular to attract people who have been given a new handset for Christmas, leaving them with an older but still functioning model.
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The Mobile Phone Amnesty was first established in 2005 as a means to increase awareness of the work ActionAid Recycling does and highlight the fact that some 15 million unwanted phones are discarded each year in the UK alone.
ActionAid Recycling collects empty printer cartridges, unwanted mobile phones and PDA’s to be reused and recycled. ActionAid Recycling also sells new cartridges. ActionAid Recycling pays to ActionAid 10% of sales generated from donated ink and toner cartridges, PDA’s and mobile phones. In 2005 this equated to 75% of the business profits of ActionAid Recycling.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.