Manchester Art Gallery develops potential of corporate patrons
Howard Lake | 13 November 2006 | Newswire
Burnett Works has been appointed to support the future development of the Manchester Art Gallery’s corporate patrons’ scheme.
Working for Manchester City Galleries Development Company Ltd, the agency is carrying out a detailed research project which will inform decisions about the future evolution of the scheme.
Initially this will involve conducting interviews with existing and lapsed patrons, as well as those who had previously expressed interest in the programme, in order to gain an in-depth understanding of their perceptions of the current scheme. Burnett Works will also identify what motivates corporate patrons to get involved with Manchester City Gallery, what benefits they most appreciate, and which other causes are competing for their support.
Russell Miller, business development manager at Manchester City Galleries Development Company, commented, We invited Burnett Works to undertake this work as a result of seeing how other charities had benefited from their involvement in the early stages of fundraising initiatives. The better we understand our existing and potential corporate patrons, the better able we shall be to develop a corporate patrons scheme which best meets their expectations.â€
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Notes to editors:
Burnett Works is a full service marketing and communications agency working exclusively in the not-for-profit sector. Its managing director is Jackie Fowler and current clients include Cancer Research UK, Friends of the Earth, UNHCR, The Open University, Plan UK and The Camphill Family.
Manchester City Galleries is a department of Manchester City Council operating four venues in and around the city:
• Manchester Art Gallery
• The Gallery of Costume
• Heaton Hall
• Wythenshawe Hall
The main venue Manchester Art Gallery re-opened in 2002 after a four year £35m redevelopment. Since then it has won several national awards and developed a reputation for high quality, family friendly services.
For further media information and images:
Gillian Egan
Burnett Works
Telephone: 020 7841 3076
Email: gi*********@bu***********.com
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.