BHF launches alternative gift site, bhfdiscoveries.com
Howard Lake | 15 November 2006 | Newswire
This Christmas, there’s a new way to give with the launch of ‘BHF discoveries’ – a range of alternative gifts available through a dedicated website.
The British Heart Foundation (BHF) is launching the unique gift range to allow people to be part of tomorrow’s heart research today. By making a present of a BHF discovery not only will shoppers be giving their friend or loved one a truly original present, but they will be helping the BHF invest vital funds in future research developments.
By investing into the BHF programme of research people could be giving one of the following gifts:
• Heart repair kit – BHF scientists are working hard to discover whether stem cells really can repair hearts
• A healthier life for babies born with heart disease – this BHF discovery would see a future where all babies born with heart problems survive into adulthood
• Cardiac arrest predictor – if we can predict who’s in danger we can save lives, keeping more families together
• Gene hunters – our gene detectives are searching to discover tiny variations or mutations in DNA, which together can cause some families to be more at risk from heart disease
• Tiny heart protector – BHF researchers are working to discover how conditions in the womb can predispose a child to heart disease in later life
• Safer surgery – our researchers are working on groundbreaking ways to avoid the need for major surgery, for men, women and children all across the UK
Consumers can choose their gift from a range of BHF discoveries – six differently priced products – from £14 to £250 – finding a gift and price that suits. The BHF discovery will be delivered to a chosen recipient in a presentation box with a personalised greetings card and a keepsake test tube vase.
Jackie Skeel, Head of Fundraising Promotions at the BHF said, BHF discoveries help people give, not just to a friend or loved one, but also to the nation’s heart charity. Original Christmas presents can be hard to find – we’re offering an interesting alternative that will help a great cause at the same time.â€
By the purchaser registering their details with the BHF, they will be kept up to date on what their investment has enabled the BHF to fund.
The BHF needs ongoing support to continue funding vital heart research – like that which led to improved surgery techniques, meaning Christian and Jonathon Rogers who were born with congenital heart defects are now thriving.
If it wasn’t for the BHF and Professor Bonhoeffer’s research my boys wouldn’t be here today,†said their mother, Rosemarie Rogers.
To find out more about making the invaluable present of future heart research, visit bhfdiscoveries.com.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.