New guide on 'powerful publicity'
Howard Lake | 17 October 2006 | News
The Directory of Social Change has published “The DIY Guide to Powerful Publicity” by Moi Ali, a new guide that “will give you the copywriting training you (and I) never had”, in the author’s words.
‘The DIY Guide to Powerful Publicity’ is designed to help the many untrained copywriters who are expected to craft powerful publicity material for their charity or voluntary organisation.
The author explained: “I learned copywriting the hard way: by trial and error over a number of years. I’d like readers to learn in a less painful manner! My new book will give people the training I never had, by condensing two decades’ worth of copywriting experience into one volume.”
Advertisement
The first part of her jargon-free book covers theory: it reveals copywriters’ tricks and techniques as well as outlining do’s and don’ts. Chapter topics include planning and research, beginning writing, editing and grammar and discovering your creativity. Amusing, real-world examples and exercises allow the reader to judge their skills and progress.
Part two examines the main elements of publicity material: news releases, press adverts, fundraising, and sales letters; and explains how to produce the best of each.
Jeremy Vine, Editor of The Times Public Agenda, has written the foreward for the book. He says: “For charities, and voluntary and community organisations, a successful publicity campaign is a crucial element in achieving a goal. A DIY Guide such as this one provides you with the tools to produce copy that demands to be read.”
The DIY Guide to Powerful Publicity by Moi Ali costs £18.95 in paperback.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.