Amazon.co.uk enhances affiliate options with 'aStore'
Howard Lake | 16 October 2006 | News
Online retailer Amazon.co.uk has enhanced the ways in which website owners, including charities, can generate affiliate income by helping to sell its products with the facility to create a co-branded ‘aStore’ within the affiliate’s site.
For the past nine years Amazon affiliates have been able to present Amazon content in a range of formats, some hard-coded and others dynamically updated from the Amazon servers.
Now Amazon.co.uk affiliates can integrate what in effect becomes their own branded Amazon store within their own site. There is a great deal of customisation on offer, from layout and branding, through to which products to offer (chosen by keyword and/or subject category), and which additional services to add, such as customer reviews, similar items, and ‘customers who bought this also bought…’
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The level of customisation combined with these other tools, designed to help affiliates with “an opportunity to up sell” [sic] should make it worth testing by almost any charity with a website, whether an existing Amazon.co.uk affiliate or those new to online affiliate marketing.
One weakness is accessibility (the site can be displayed, as below using the iframe tag), but there are three display options to choose from.
UK Fundraising’s example below was put together in about four minutes, and demonstrates that we need to give the content wider space. When we integrate this with the site later we’ll ensure it gets its own page, without the two right-hand columns. Nevertheless, this should help you get the idea of how well the aStore does in keeping visitors on your site viewing Amazon.co.uk-sourced content, and with any luck, persuading them to purchase and generate income for your organisation.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.