Cashback online shopping site lets shoppers share their rewards with charities
Howard Lake | 10 August 2006 | News
Cashback Rewards is a new online shopping mall which lets shoppers choose how much of their cashback or commission to donate to charity.
Cashback Rewards offers shoppers the chance to shop online with leading retailers and earn some of the commission that the site generates from these sales. Shoppers can then choose to donate some or all of this cashback commission to charity.
There is no charge to the charity or the shopper for sharing this cashback as a donation. Indeed, shoppers are asked if they wish to make the donation via Gift Aid, boosting its value. In addition the site owners add 10% to each donation made through the site.
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Cashback Rewards gives between 50% and 95% of the participating merchants’ commission payment to the customer. The site’s owners say that amounts of cashback generated “will vary from a few pence for doing a search on a search engine to £100+ with some retailers”.
Charities interested in benefiting from this cashback can contact the site now in the run-up to its projected launch on 1 October 2006. Cashback Rewards say that “members active at this time should be receiving their first payout in time for Christmas.”
When the site goes live, charities will be able to register using the Charity Registration Page, which will have to be completed by an official charity representative.
Charities will be able to view their own account, keeping track of all donations made to the charity, as well as who made the donation (unless the member wishes to donate anonymously), and their Gift Aid declaration if they made one. Charities will be able to print the latter directly from the account.
Participating charities will be givne their own web page on the shopping site which they can edit and keep up to date via an online control panel.
Cashback Rewards asks that participating charities include a link on their site to the shopping site, which would make sense anyway as part of the scheme’s promotion to supporters.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.