A perfect partnership: Mrs Jigsaw and Commander Cartridge together raise research funds for Breast Cancer Campaign
Mrs Jigsaw from Breast Cancer Campaign met Environmental Business Product’s Commander Cartridge at EBP’s Freepost Collection Bag Depot. He said Let me have your empty inkjet cartridges and laser cartridges!†She said But of course my dear, they are all yours†and the consequence was with the money raised by collecting and recycling them, Breast Cancer Campaign funded yet another research project that diagnosed, treated and eventually helped prevent breast cancer.
The End
Unfortunately that short yet romantic tale is not the end of the story of breast cancer, but by linking Breast Cancer Campaign’s jigsaw puzzle logo, symbolising the missing pieces of the puzzle that is the cure for breast cancer, with EBP’s Commander Cartridge, who boldly goes to collect empty printer cartridges and unwanted mobile phones across UK and Europe, the story could eventually have a happy ending.
Breast Cancer Campaign is asking all its supporters, businesses and homes across the UK to donate their empty inkjet and laser cartridges, items that amount to rubbish to most of us. Freepost return envelopes are available for inkjets from EBP, whilst larger laser cartridges can be collected free of charge directly from offices – in fact there are special large cardboard boxes that many companies fill and have collected on a regular basis.
Breast Cancer Campaign will receive £1.00 for each recyclable cartridge and money raised will help the charity to continue researching the cure. The Charity aims to find the cure for breast cancer by funding research which looks at improving diagnosis and treatment, better understanding of how the disease develops and ultimately either curing or preventing it. Breast Cancer Campaign currently supports 74 research projects worth over £9.5 million in 48 locations across the UK. There are many other projects that could be funded if only more money is made available – more research could help put together more pieces of the jigsaw to reveal the whole picture that is breast cancer.
EBP was a pioneer in working with charities on inkjet and laser cartridge recycling programmes and now runs collection schemes in 12 countries raising around £500,000 a year for charities. Recycling also saves non-biodegradable waste from ending up in landfill sites – it is estimated that a dumped laser cartridge could take up to 1,000 years to decompose.
For supplies of Freepost envelopes or larger collection boxes for offices, contact Environmental Business Products on 0208 838 6888 or visit the company’s website at www.inkagain.co.uk. Breast Cancer Campaign can also be contacted on 020 7749 3700, www.breastcancercampaign.org or by email at in**@br******************.org
– ends – August 2006
For further press information, please contact Pam Fenton, PFPR, tel. 01494 718502, mobile: 07751 580510 or e-mail: Pa*******@pf**.biz