Fundraising Everywhere - The Art of Fundraising

Secours Catholique chooses smartFOCUS to improve donor communications

Howard Lake | 15 June 2006 | News

The Secours Catholique, a member of the Caritas Internationalis Confederation, has chosen smartFOCUS’ EMM (Enterprise Marketing Management) suite in order to take an active stance on donations, refining donor segmentation and personalising its appeals to build special relationships with its donors.

The Secours Catholique is looking to improve its understanding of existing donors – their motivations and average donations – but also of sleeping donors, those who no longer make donations or never have done, in order to find ways to strengthen ties with the former and create or renew them with the latter.

 


Advertisement

Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.

Loading

Mastodon

Nonprofit Growth - 22-25 February 2027, Scotland.
A masterclass for charity leaders who want to grow their nonprofit's income.