Giving Matters launches informal survey on Gift Aid and online giving
Howard Lake | 15 June 2006 | News
Giving Matters, which advises charities on what makes people choose, shop and give, is running a short, informal survey on Gift Aid and online giving. Managing Director Adrian Melrose said: “I am trying to understand why the UK Charitable sector is losing out on almost £800 million of unclaimed Gift Aid per annum.”
Melrose, a presenter with iConcertina at UK Fundraising’s first Perfect Pitch event last year, explained why he was running the questionnaire: “I am trying to understand why the UK charitable sector is losing out on almost £800million of unclaimed Gift Aid per annum.”
The questionnaire takes just a few minutes to complete. As an incentive Giving Matters will randomly select five respondents and donate £100 each to their chosen charities.
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The results will be shared at future events attended by Giving Matters and on their blog from 1 July 2006.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.