Plan Ireland tests door to door
Howard Lake | 11 June 2006 | News
Plan Ireland, the Irish division of international humanitarian organisation, Plan International, begins a test door-to-door campaign today with professional fundraising organisation, Fundraising Initiatives.
The door-to-door test will run simultaneously with the charity’s current street activity. Both campaigns will be promoting child sponsorship. Plan Ireland are diversifying into door-to-door having assessed the success of door-to-door campaigns by other overseas Plan divisions, particularly for the recruitment of middle aged donors that research has shown become highly involved in Plan’s work.
The campaign will run for a month and will target households in Dublin, Cork and Galway with the objective of recruiting 1000 new donors at a high value monthly ask. The campaign is part of the charity’s ongoing donor acquisition strategy. According to Plan Ireland’s last accounts they had over 2500 donors giving an average of ‚€22 per month.
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Fundraising Initiatives face-to-face activities incorporate door-to-door, events and private sites fundraising.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.