RSPCA uses online affiliate marketing to promote its pet insurance
Howard Lake | 7 June 2006 | News
The RSPCA is using the buy.at online affiliate network to promote its Pet Insurance service and generate funds, offering £15 to website owners for each policy they secure.
The RSPCA is joining the likes of Save the Children, Oxfam, SightSavers, British Red Cross, Barnardo’s and World Vision by using an online affiliate network to promote one of its fundraising activities.
This is, however, the first time a charity has used an online affiliate network to promote one of its commercial concerns, instead of simply encouraging people to make a donation. To date charities such as World Vision promoting their virtual gift catalogue is the closest that charities have come to promoting commercial or trading activities to online affiliates.
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RSPCA Pet Insurance offers pet insurance for cats and dogs at monthly premiums that start at £2.92 for cats and £5.41 for dogs.
RSPCA Pet Insurance is paying affiliates £15 per policy, and is offering a 30 day cookie period. This means that website owners can still benefit from site visitors who take up to 30 days to go ahead and sign up for the insurance policy.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.