British Heart Foundation's Help a Heart Week includes major fundraising campaign
Howard Lake | 29 May 2006 | News
The British Heart Foundation (BHF) has launched its biggest ever fundraising campaign, Help a Heart Week, which takes place during 3rd – 11th June.
The Help a Heart Week campaign has been designed with a fully integrated, cross-organisational approach and includes: BHF Shops, corporate partnerships, website activity, advertising, community fundraising and a nationwide direct mail campaign.
In particular, the Charity is organising a series of outdoor cycling events and static bike rides in gyms across the country.
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The BHF is also carrying out its first ever nationwide house to house collection in June.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.