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Penguin writing guide includes advice on fundraising letters

Penguin has announced the publication of ‘How to Write Better Letters’ by Cherry Chappell, as part of its series of writers’ guides.

Covering fundraising, sponsorship and gifts in kind, the book provides advice on how to seek help from others, including clarifying audience, what is being asked for, what information to include and what tone to strike.

‘How to Write Better Letters’ includes advice from Julia Smith, a professional fundraiser, and Gareth Davies, director of the Cleft Lip & Palate Association.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

‘How to Write Better Letters’ will be published on 4 May 2006, priced £6.99.

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