Barnardos Ireland appoints AMA in DRTV campaign
Howard Lake | 23 March 2006 | News
AMA Charity Services, the Northern Ireland based direct marketing agency serving the not-for-profit sector, have been selected by Barnardos Ireland to handle inbound calls generated from a 4 week DRTV campaign.
The new Irish campaign commenced on 13th March and is focused on funds to support Barnardos’ work in lifting children out of poverty. The ad is themed around the importance of education in breaking the cycle of poverty.
The DRTV ad aims to recruit regular Irish donors, or “Childhood Friends” to help support vulnerable children in focusing on their learning and development. The ask is for monthly donations from as little as ‚€7.
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AMA is expecting around 1000 calls throughout the 4-week duration of the DRTV and supporting radio campaign. They will also be handling fulfilment of all thank-you letters, donation forms and information leaflets.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.