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New online guide to sponsorship and ethics

Howard Lake | 17 March 2006 | News

The Ethical Consumer Research Association (ECRA) has added a new ethics and sponsorship advice section to its website, designed to help UK charities and other values-led organisations protect their reputation in corporate partnerships.

The site offers tools such as a template for creating an organisation’s ethical sponsorship policy, a discussion of some of the key issues, examples of existing policy in the public domain, implementation and practical issues, and references and links to other organisations working in the field.

 


 

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ECRA hope that the framework will help inform policy on cause-related marketing, affinity marketing, licensing and general corporate fundraising activities.

 


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