Cat lovers targeted with Valentine's appeal
Howard Lake | 14 February 2006 | News
Cats Protection is approaching its existing supporters with a Valentine’s Day-themed direct marketing campaign highlighting the needs of cats in the charity’s care.
The objective of the strategy, developed by TDA, is to encourage recipients to increase their monthly donation or make a one-off gift. Two creative executions are being tested; one follows a newspaper lonely hearts column format profiling a range of cats that are looking for new homes. The second takes a harder hitting approach and gives the details of a case where 29 cats were discovered in desperate living conditions and a poor physical state.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.