Image Provider Getty Images Inc is encouraging people to explore its online image archive, choose an image that moves you, add the idea it inspires, and share it with other site users. For each comment the company will donate $10 to Friends of the Global Fight against AIDS, Tuberculosis and Malaria.
Getty Images is capitalising on the popularity of user-generated content and “social software” such as Flickr and del.icio.us. It realises that many Internet users are happy to add their thoughts, comments or creative input to online material, and is using this to generate funds for charity. Of course it is also encouraging people to explore its archive and consider using its content commercially.