Bella Italia partners with Tommy's the baby charity
Howard Lake | 17 January 2006 | News
Tommy’s the baby charity has announced a new partnership with Italian restaurant chain, Bella Italia.
Tommy’s will benefit from a 25p contribution for every pasta dish of Penne Alpina sold from Bella Italia’s menu. It is estimated that £35,000 will be raised in this way – with all proceeds going to fund Tommy’s research into miscarriage, premature birth and stillbirth.
The Tommy’s partnership is highlighted on all Bella Italia menus nationwide; the promotion began on 15th November 2005 and will run for one year initially.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.