Great Fundraising Organizations, by Alan Clayton. Book cover.

WWF launches animal adoption packs for shops

Howard Lake

Howard Lake | 25 November 2005 | News

Two grey elephants on a flat grassy plain.
Photo by Casey Allen on Pexels.com.

WWF is packaging animal adoption for consumers this Christmas by selling four cardboard box adoption packs featuring endangered or threatened species.

Available from WWF’s trade catalogue or through a number of high street retailers, including Argos and John Lewis, each set comprises a quality soft toy replica of the adopted animal, a comprehensive information booklet about the animal and a link to a screensaver exclusive to WWF adopters.

Once purchased, customers can activate their adoption through a personal code which then runs for twelve months.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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