Cascaid to review Macmillan data to drive donor relations
Howard Lake | 25 November 2005 | News
Cascaid has been appointed to carry out a detailed data analysis and research project on behalf of Macmillan Cancer Relief.
Vital intelligence and understanding about disparate supporters groups, their needs, motives and attitudes will be used to rationalise the charity’s primary communication vehicle ‘Macmillan News’ and to drive future direct fundraising programmes.
Cascaid is implementing a two-phased strategy using analysis of the existing data with qualitative research through focus groups and one-to-one interviews to discover valuable information about opinions, attitudes and motivations to support the cause.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.