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Giving by young people continues to grow

Howard Lake | 18 November 2005 | News

Research by the British Market Research Bureau indicates that 11 to 19-year-olds are giving more to charity than five years ago. The rise is far from steep, from £4.28 million in 2000 to £4.8 million last year, but it is a rise.

Researchers at the bureau suggested to Third Sector magazine that this rise could be due to the number of celebrities associating themselves with charities.

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For example, the research found that fans of U2 or Coldplay were 59% more likely to have donated to overseas aid charities than average young people. The work of Giving Nation might also have contributed to this trend.

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