Charities get 6.3 out of 10 for public trustworthiness
Howard Lake | 23 November 2005 | News
An opinion poll by the Charity Commission has found that the public has a ‘moderate’ level of trust in charities, giving them a mean score of 6.3 out of 10.
The survey was carried out by Opinion Leader Research which commented that this trust was built less on a rational, well-informed approach than on an “inherent belief” in charities. While 79% of those surveyed believed that charities were inherently trustworthy, 69% admitted that they knew little about how charities are run.
Indeed, nearly two-thirds believed that Amnesty International was a registered charity, while only 7% knew that Eton College was a charity. Trust in charities was lowest among ethnic minorities.Trust in charities was highest amongst those aged
between 35 and 44, and, not surprisingly among those working for a charity.
Advertisement
- ChildLine and NSPCC to merge in 2006 (23 November 2005)
- Maternity Alliance to close (25 November 2005)
- World Vision secure 100,000th child sponsor (25 November 2005)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.