ChildLine to benefit from Blue Peter appeal
Howard Lake | 16 November 2005 | News
ChildLine has been selected as the beneficiary charity of Blue Peter’s Treasure Trail appeal.
This year’s Treasure Trail appeal on children’s TV show ‘Blue Peter’ will encourage viewers to collect and donate old or foreign coins and unwanted mobile phones.
The appeal says that each donated telephone will generate £3 for the children’s charity, and a cupful of coins will be worth about £24. ShP Solutions is the recycled phone partner for the appeal.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.