March of Dimes creates blogging community for volunteer fundraisers
Howard Lake | 14 August 2005 | News
Louise Cook of the Fundraising Technology blog reports on a blogging community created by US nonprofit March of Dimes. Volunteer fundraisers and supporters are encouraged to share their thoughts and experiences via a blog.
Cook finds the personal stories compelling: “reading the blogs themselves is an extremely emotional experience”, she says, “as parents express their feelings in a way that few fundraisers, advertisements, or leaflets ever could.”
“How could anyone not want to make a donation as a result?” she asks.
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Cook argues through her blog that UK charities should catch up on the value of blogging and blogging communities. To do so would, however, mean a change in the way charities think about events and campaigns. Instead, she recommends “give people a space to be passionate about your cause.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.