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Acorns Children's Hospice uses SMS tool for Valentine's appeal

Howard Lake | 30 January 2007 | News

Acorns Children’s Hospice is accepting donations by mobile phone for its Have a Heart Day on Valentine’s Day next month. London-based firm LUUP has set up a text-message site to help Acorns handle these text donations.

There are a number of fundraising initiatives, with a suggested donation of £1, from wearing something red on February 14th through to sending Valentine messages on an Acorns’ heart-filled poster.

The appeal has already secured the support of ITV Central Tonight’s newsreaders Bob Warman and Joanne Malin. Staff at the TV station will be wearing something red to work and will also hold a cake sale for staff at the station throughout the day.

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Giving by mobile phone simply requires the supporter to register for the free service at www.luup.com. Until the end of February 2007 LUUP will add 20% to each first time donation of up to £25 for Acorns.

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