RSPB tests online affiliate marketing for new members
Howard Lake | 7 August 2005 | News
Royal Society for the Protection of Birds (RSPB) is offering website owners a commission of up to £9 for every new member they generate. The charity has partnered with online performance marketing specialists Affiliatefuture to promote membership via their network of affiliate websites.
The RSPB will pay £5 per membership to affiliates who generate 0-5 memberships each month, £7 for those who generate 6-10 a month, and £9 for those who generate over 11 each month.
Participating affiliates are not allowed to use the RSPB brand in bidding for keywords on pay-per-click advertising services.
Sample adverts include:
Advertisement
World Vision also uses the Affiliatefuture network for its Asian tsunami appeal, sponsor a child campaign, and alternative gifts catalogue.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.