RSPB tests online affiliate marketing for new members
Howard Lake | 7 August 2005 | News
Royal Society for the Protection of Birds (RSPB) is offering website owners a commission of up to £9 for every new member they generate. The charity has partnered with online performance marketing specialists Affiliatefuture to promote membership via their network of affiliate websites.
The RSPB will pay £5 per membership to affiliates who generate 0-5 memberships each month, £7 for those who generate 6-10 a month, and £9 for those who generate over 11 each month.
Participating affiliates are not allowed to use the RSPB brand in bidding for keywords on pay-per-click advertising services.
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World Vision also uses the Affiliatefuture network for its Asian tsunami appeal, sponsor a child campaign, and alternative gifts catalogue.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.