Games industry charity announces fundraising wristband
Howard Lake | 16 July 2005 | News
The Entertainment Software Charity (ESC), the official charity of the computer and videogames industry, has announced four ESC Gamers wristbands that it will encourage the UK’s gamers to buy to raise funds for young people’s charities.
The wristbands will be available in four colours signifying the main gaming consoles: blue represents the PS2, green the Xbox, purple the Gamecube, and red the PC.
They will be cover mounted in October on GamesMaster magazine, and for sale from Gamestation branches nationwide.
Advertisement
The Entertainment Software Charity was established in 2000 by prominent members of the gaming community to create a dedicated initiative programme to advance young people through play, training and education.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.