Payroll giving promoted with pilot radio campaign
Howard Lake | 11 July 2005 | News
A two-week radio advertising campaign is calling on employees in Wales and Manchester to give through their payroll.
This new campaign aims to increase the number of employees signed up to Payroll Giving across the regions.
Tina Steele, Project Manager of the Payroll Giving Grants Programme, said: “We are consciously targeting employees rather than their employers with this advert as part of an ongoing, diversified communications strategy to attract all relevant audiences to the scheme.”
Advertisement
The radio advert is being aired on Red Dragon FM and Capital Gold (Manchester) over the next 2 weeks. If the adverts prove successful, they will be rolled out to some of the most popular regional radio stations across all areas of the UK.
Co-ordinated by the Payroll Giving Grants programme, the advert highlights the new incentives available for employers and employees that sign up. The grants programme rewards SME employers for making payroll giving available to staff with a cash payout of up to £500. It also matches the first £10 donated by each of their employees, every month, for a period of six months.
The Payroll Giving Grants programme, a Home Office funded initiative, is administered and promoted by the Institute of Fundraising and Business in the Community.
Any employer, large or small, can sign up to Payroll Giving and any employee can give through the scheme, but the Grants programme is limited to employers with fewer than 500 staff and set up a Payroll Giving scheme before the end of December 2006.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.