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THINK publishes updated version of World Fundraising Markets report

THINK publishes updated version of World Fundraising Markets report

THINK Consulting Solutions has published a new edition of its World Fundraising Markets Report. First published in 2007, the fully revised 2013 edition covers 84 countries, which are divided into seven regional clusters.

Published in association with Daryl Upsall Consulting International, the 2013 edition is designed to help organisations gain a thorough understanding of fundraising markets, which to invest in and how to identify where short and long-term opportunities might lie.

Each country profile contains five tables which look at:

  • Population
  • Economy
  • Communications and e-readiness
  • Infrastructure for fundraising
  • Fundraising

It also analyses each country by major fundraising techniques that are practised there, including:

  • Direct marketing
  • Face to face/door to door
  • Telemarketing
  • DRTV
  • Digital
  • Legacy marketing

The World Fundraising Markets report is published as an interactive PDF, and is available for £4,000. However, members of national fundraising bodies such as the Institute of Fundraising and the European Fundraising Association can purchase it for £3,000.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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