Concern 'grows' money
Howard Lake | 17 May 2005 | News
Concern has developed a database-driven Flash application website where you can watch your support ‘grow’ with each donation. The site has been developed with online agency ICAN.
Called The Giving Field, the site is a virtual reality field where you can choose a cyber seed, watch it being virtually planted and visit 24 hours a day to see how the field has been growing.
Whenever a pledge is received, The Giving Field grows accordingly. Eventually the whole field will be full of sprouting plants, with every plant representing a pledge to Concern.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.