Make Poverty History is top charity site, say Hitwise UK

Howard Lake | 21 April 2005 | News

Online traffic service Hitwise UK reports that the website of the Make Poverty History reached the number one position in the online charities sector due to an ad campaign featuring a number of high-profile celebrities.

Hitwise data for the week ending 9 April 2005 reveals that the Make Poverty History website was the top site in the Community – Humanitarian sector with more than 11% market share following the launch of the campaign.

Traffic to the site remained high in the week following the campaign’s launch on 31 March 2005.

Perhaps not surprisingly ‘make poverty history’ was the top search term driving traffic to sites in the humanitarian category for the week ending 9 April.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.