Online advertising overtakes radio advertising
Howard Lake | 5 April 2005 | News
The amount spent in the UK on advertising online has for the first time exceeded that spent on radio advertising, according to the Interactive Advertising Bureau (IAB).
The IAB reports that £653.3 million was spent on online advertising in 2004, up by 60% on the £407.8 million spent in 2003. This puts online advertising at 3.9% of the total spent by advertisers, just ahead of the 3.8% share held by radio.
Nevertheless online advertising still lags considerably behind other media. Press advertising accounted for 41.5% of advertising revenue, TV advertising for 23.9%, and direct mail which accounted for 14.6%.
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There are no figures for the voluntary sector’s spend on online advertising, but anecdotal evidence suggests the figure is rising.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.