New look for Charity Commission
Howard Lake | 5 April 2005 | News
The Charity Commission has unveiled a new logo and branding, part of the regulator’s review of its structure and vision.
The new logo, created by design company BANG signifies a more “in-touch, modern and empowering organisation”, that is “working at the heart of society.”
Chair of the Charity Commission Geraldine Peacock said: “I’m inspired by the new logo which, through creative visual imagery, demonstrates our changing values and culture. The Commission is re-focusing, re-structuring and sharpening up the way it works and the bold logo illustrates our new way of working.”
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In the new logo the crown is removed as are the words “for England and Wales”. The bold words ‘Charity Commission’ appear in capitals in white on a lime green background.
Commission staff and external stakeholders suggested the need for a more contemporary image.
The logo hasn’t been met with a welcome from all. Charity legal expert, author and trainer Sandy Adirondack, writing in her legal update, said: “Yuck. I’ll let you know when the Charity Commission starts selling the t-shirts… Personally I would rather have had the Charities Act than a lime green logo.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.