Dollar Thrifty raises over £20,000 for its charity of the year
Howard Lake | 8 March 2005 | News
Dollar Thrifty Car Rental UK has raised over £20,000, double its target figure, for its charity of the year 2004, the British Heart Foundation (BHF).
Staff at the company’s head office in High Wycombe and 40 licensees and corporate locations across the UK Dollar Thrifty franchise network participated in the year-long fundraising campaign.
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Funds were raised in a variety of ways. Ten pence was donated from all Internet bookings taken on www.thrifty.co.uk and five pence for all corporate bookings during 2004, raising £5,637 for the charity.
Senior staff, including the Managing Director Robert Burton, ran in the Flora London Marathon on 18 April 2004, each of them raising £1,500. They all went on to complete the New York Marathon on 7 November 2004 raising a further £9,500 for the charity.
Other fundraising activities across the Dollar Thrifty network included a raffle held at the Dollar Thrifty Annual Convention in November where over £2,200 was raised.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.