UNICEF pushes for increased sales with the launch of Spring catalogue
Howard Lake | 14 February 2005 | News
With the launch of its Spring 2005 mail order catalogue this week, UNICEF UK is looking to build on the success of previous years as it aims to double the number of its online shoppers in 2005, as well as increasing its overall sales figures. Integrated marketing campaigns, easier than ever ordering facilities and a stunning new range of designs will all assist the organisation in achieving this target.
August 2004 saw the introduction of UNICEF UK’s new improved online shop which resulted in a massive 60% growth in online sales last year. “This year, UNICEF is looking to improve on this success by doubling the number of its online shoppers through an excellent product range backed up with first-rate customer service,” says Nigel Fisher, Head of Trading for UNICEF UK. “Email links to the site timed to coincide with the catalogue door drop and regular targeting of new customers through search engines will all contribute to UNICEF meeting this figure”, he added.
The all encompassing message that ‘cards are not just for Christmas, they’re for life’ reflects UNICEF’s push to increase its year round sales in 2005 which have seen a 20% annual rise over the last few years. The products on offer combine consistently successful traditional themes of landscapes, nature and flowers with a contemporary twist, such as the Paul Smith-like Floral Breeze range of cards. What’s more, customers will be reminded that every time they send a card they’ll be giving twice – not only to family and friends but also to children all over the world.
A4 Accordion file from ‘Nature’ Gift Collection
UNICEF’s Spring 2005 Cards and Gifts catalogue brings double satisfaction – high quality products bought in the knowledge that after costs such as production, promotion and shipping at least 40% of the gross proceeds go directly to helping children.
” 10 cards can provide Vitamin A capsules to help 80 young children against blindness for 6 months
” 20 cards could allow UNICEF to provide vaccines to immunise 40 children against measles, which kills almost 800,000 children each year.
” 60 cards could provide 4 insecticide-treated mosquito nets to protect families from malaria – a major child killer in Angola.
For ease of ordering UNICEF has a dedicated 24-hour, seven-day credit card orderline on 0870 075 1000. Alternatively visit our website at www.unicef.org.uk/shop or customers can simply enter their details on a pre-supplied form and return in the pre-paid envelope provided.
For further information, to order a product for photography or jpeg image contact the UNICEF media team on 0207 430 0162 or email
ch****@un****.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.