Shelter fundraises online with affiliate programme
Howard Lake | 7 February 2005 | News
Shelter has joined the growing number of larger charities which are fundraising online using an online affiliate programme.
Housing charity Shelter has joined online affiliate network DGM-UK to fundraise online via its network of affiliate sites.
Shelter will be paying affiliates £17 per valid application, and offers a 30-day cookie.
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The creative it offers consists of a text link, two 468×60 banner ads and a 134×60 logo:
Charities that use or have used the online affiliate approach include the British Red Cross, Barnardo’s, Oxfam, World Vision, Save the Children, and WWF.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.