Comedy DVD to raise funds for Unicef's Tsunami appeal
Howard Lake | 7 February 2005 | News
On Valentine’s day this year the UK home entertainment industry comes together with UNICEF UK to raise £1 million for children affected by the Asian tsunami, through sales of The Greatest Comedy DVD in the World.
The DVD features a hall of fame of the greatest comedy clips from the worlds of Stand Up, Television and Feature Film – all of which have been donated free by UK video labels. The project was the brainchild of independent London theatrical and DVD distributor Revolver Entertainment who produced and co-ordinated the production and promotion.
AMS media group has worked to persuade media owners to give over £300,000 of free media to support the marketing and publicity campaign for the DVD.
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Lypsynch creative and Lypsynch productions have produced all the TV, radio, outdoor and cinema ads. Production recruitment company Blueberry Recruitment has sourced editors to produce the DVD and Purple Patch Design came up with the signature key art that set the tone of the campaign.
Publicity is being provided by Premier PR and Wired PR, with outstanding results. UNICEF spokesperson, comedian Tony Hawks has been lending his presence to press and broadcast interviews and the home entertainment DVD retail industry has pledged their support, supplying POS and shelf space.
Clips featured on the DVD include all the greats: Ricky Gervais, Little Britain, Richard Pryor, Phoenix Nights, Spaced, Black Books, Peter Cook & Dudley Moore, Monty Python, Fawlty Towers, Wallace and Gromit, Joe Pasquale and Bo Selecta.
For further information and full track listing, please contact James Knox / Pete Connell on 020 7292 8330 or email ja***@pr*******.com / pe**@pr*******.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.