First FLORA Family Marathon launched
Howard Lake | 27 January 2005 | News
Celebrities including Lorraine Kelly, Sir Steve Redgrave, and Gordon Ramsay have helped launch a campaign to get 20,000 families across the
UK fit and active and raise £200,000 for charity, primarily online via Justgiving.
The inaugural FLORA Family Marathon encourages families to complete their own marathon over five weeks by dividing the 26.2 mile distance between them.
To help them with their challenge, the celebrities and their families will be leading the initiative and acting as Celebrity Marathon “buddies”. Participating families will be invited to nominate one of these to be their very own celebrity buddy, whom they will receive SMS and email
training tips and hints from throughout their training.
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Participating families will be encouraged to use the event to raise money for one of the official charities, chosen by the celebrities.
“Families” in this case can mean any group of friends, colleagues, or relatives.
All participants will run the final
mile together on 17 April 2005, the day of the FLORA London Marathon.
Registered families are encouraged to create a sponsorship page at Justgiving.com to help them fundraise.
Registration costs £10.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.