Why your supporters are wealthier than you expect. Course details.

Charity shops enjoy good Christmas sales

Howard Lake | 27 January 2005 | News

In contrast with sluggish sales in high street shops, some charity shop chains have reported very good Christmas sales figures.

Oxfam has reported a 10% sales growth and profit increase of 30% during November and December 2004 for its 750 shops, and Cancer Research UK has reported a 7.3% sales growth in the same period. For Oxfam this means that, after all costs, the shops will have contributed £4.3 million to the charity’s work, an increase of £1 million over the same period in 2003.

The British Red Cross has also reported a growth in income of 4.5% for the same two months compared to the previous year. Indeed, it experienced its highest ever sales for one week during November.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Oxfam’s Trading Director Chris Coe said: “Early forecasts suggest that high street sales rose by only 1% or 2% year on year this Christmas, so we believe that our results show that we are experiencing a sea-change in consumer behaviour.” He added: “we’re delighted to be at the forefront of bucking the high street’s seemingly downward trend.”

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